Paterson's Favorite Bakery & Grocer

Paterson
Deserves
Better Bread

Fresh-baked artisan loaves, curated groceries, and flavors worth rising for — right here on Belmont Avenue.

Explore Our Products Find Our Shop

Daily

Fresh Bakes

100%

Local Ingredients

5★

Community Love

Our Story

More Than a Bakery — A Paterson Institution

Reign Bakery & Grocers has been a cornerstone of the Belmont Avenue community, serving Paterson with freshly baked goods and carefully selected groceries since day one.

We believe that great food starts with great ingredients and even greater care. Every loaf, every pastry, and every product on our shelves is chosen with our neighbors in mind.

Fresh Daily

Baked every morning

Community First

Proudly local

Fresh bread display at Reign Bakery

Interior of Reign Bakery & Grocers

Artisan pastries at Reign

Grocery selection at Reign

What We Offer

From Our Oven to Your Table

From crusty sourdough to delicate pastries, and everything in between — plus a curated grocery selection for your pantry.

Artisan bread selection

Artisan Breads

Sourdough, focaccia, baguettes, and specialty loaves baked fresh daily.

Pastries and cakes

Pastries & Cakes

Croissants, danishes, custom cakes, and sweet treats for every occasion.

Grocery essentials

Grocery Essentials

Pantry staples, snacks, beverages, and household items you need daily.

Seasonal and specialty items

Seasonal Specials

Holiday treats, limited editions, and rotating favorites you won't find elsewhere.

This Week

Specials Worth Getting Excited About

This Week Only

Weekend Sourdough Bundle

Get our signature sourdough loaf with any two pastries and save. Fresh out of the oven Saturday and Sunday.

Every Wednesday

Midweek Pastry Deal

Buy one get one half-off on all pastries every Wednesday. Perfect midweek treat — because you deserve it.

Find Us

Come Say Hello

We're right here in the heart of Paterson. Stop by for fresh bread, grab groceries, or just say hi — our door is always open.

Address

138 Belmont Ave
Paterson, NJ 07522-1118

Phone

(134) 799-10336

Hours

Mon–Sat: 7:00 AM – 7:00 PM
Sunday: 8:00 AM – 5:00 PM

Is this your business?This is my business